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The new cool: Mature women are making waves

The new cool: Mature women are making waves

Posted by Rose on 19th May 2022

Clothing for mature women is undergoing a revolution! It’s official. Mature women are now a big deal. Wherever you look, politics, the arts, sciences, technology, education: older women aren’t m … read more
Mature women led the way to Mother’s Day

Mature women led the way to Mother’s Day

Posted by Rose on 6th May 2021

The celebration they envisioned was a very personal one, directly connected to their own mothers. Although it’s easy to assume that Mother’s Day was the invention of marketers searching for new … read more
How did "mature” become a dirty word?

How did "mature” become a dirty word?

Posted by Rose on 30th Apr 2021

Setting out with the intention of making clothes for mature women. When did “mature" get to be a dirty word? I remember being slightly amused back in the 90s when video stores would mark their sec … read more

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I blog about sustainable fashion, earth-friendly fibers like hemp and Tencel, capsule wardrobes, travel wear, and related subjects.