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The woman who changed ready-to-wear forever

The woman who changed ready-to-wear forever

Posted by Rose on 21st Mar 2019

Decades before sustainable clothing brands even existed, Claire McCardell was reinventing womens fashions from an actual women's point of view On a hot summer’s day in August 1938, the American … read more
The big stretch: how I use elastic

The big stretch: how I use elastic

Posted by Rose on 14th Sep 2017

In my quest to design delightfully comfortable clothing, the elastic waist is an important part of my repertoire. It’s not uncommon for me to hear shoppers in my show booth exclaim, “Oh, good … read more

I blog about sustainable fashion, earth-friendly fibers like hemp and Tencel, capsule wardrobes, travel wear, and related subjects.